Job Description

Senior Sales Executive – Coimbatore

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Location: Coimbatore

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Industry: Plywood | Laminates | Hardware | Building Materials

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Company: Aarcee Decorative Materials Pvt Ltd

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Employment Type: Full-time

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About ADMPL

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Aarcee Decorative Materials Pvt Ltd is one of South India’s fastest-growing interior surface solution companies.

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Our brands include:

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- Smartboard – Premium surface laminates & decorative panels
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- Homewood – PVC & WPC structural boards
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- Durawall – Advanced wall & ceiling louver systems
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We are building a strong distribution network across Tamil Nadu and are now expanding aggressively in the Coimbatore region .

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Role Objective

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To develop the Coimbatore territory by expanding the dealer network, driving primary and secondary sales, strengthening market presence, and supporting the Area Sales Manager in achieving the zone’s business objectives.

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Key Responsibilities

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- Appoint and develop dealers within the assigned territory.
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- Generate primary and secondary sales as per monthly targets.
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- Conduct regular dealer visits, carpenter meets, fabricator interactions, and customer engagement activities.
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- Ensure effective retail display, product visibility, and branding execution across the territory.
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- Identify new business opportunities and expand market coverage.
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- Develop relationships with dealers, retailers, contractors, carpenters, fabricators, architects, and other key market influencers.
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- Monitor competitor activities, pricing, schemes, new product launches, and market trends.
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- Support collection follow-up and maintain healthy dealer relationships.
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- Coordinate with the Area Sales Manager and Head Office for marketing initiatives, CRM activities, dealer development, and lead conversion.
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- Submit regular market reports, visit reports, dealer development updates, and sales performance reports to the Area Sales Manager.
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Ideal Candidate

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- 3–7 years of experience in plywood, laminates, building materials, hardware, decorative surfaces, or related industries.
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- Good dealer and retailer network in Coimbatore and nearby markets .
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- Strong understanding of the local building materials and interior products market.
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- Strong sales, negotiation, dealer development, and relationship management skills.
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- Self-driven with a proactive approach to territory and market development.
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- Ability to identify and convert new dealers and business opportunities.
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- Willingness to travel extensively within the assigned territory.
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Reporting To

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Area Sales Manager (ASM)

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What We Offer

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- Competitive fixed salary with attractive performance-based incentives.
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- Strong brand and marketing support.
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- Structured CRM and lead generation system.
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- Opportunity to work with fast-growing brands in the interior surface solutions industry.
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- Excellent growth opportunities opportunities in a rapidly expanding organization.
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📌 Senior Sales Executive (Coimbatore)
🏢 Aarcee Decorative Materials Private
📍 Coimbatore