Job Description

General Manager – Business (Institutional , Project & Retails) - Wire & Cable Business

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Location: Pune, Maharashtra

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Experience: 20+ Years

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Industry: Electrical Wires & Cables

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Business Responsibility: ₹400 Crore+

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Market: Pune & Western Maharashtra

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Role Overview

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We are looking for a senior General Manager – Business with 20+ years of experience in the Electrical Wires & Cables industry to lead the Pune business.

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The candidate will have end-to-end responsibility for a ₹400 Crore+ business , covering Institutional/Project Sales, Retail & Channel Sales , along with team leadership, profitability and market expansion.

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Solid and current experience in the Pune/Western Maharashtra market is mandatory.

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Key Responsibilities

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- Take complete ownership of the Pune business, including revenue, margins, profitability and collections .
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- Drive a ₹400 Crore+ business through Institutional, Project, Retail and Channel Sales.
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- Develop and execute business strategies for Pune and Western Maharashtra.
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- Manage relationships with major EPCs, electrical contractors, consultants, builders, developers, industries, institutions, dealers and distributors .
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- Drive project enquiries, specifications, RFQs, negotiations and order closures.
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- Strengthen and expand the dealer/distributor network and drive secondary sales.
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- Build strong relationships with key institutional and strategic customers.
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- Lead,



mentor and develop a large sales organisation covering Institutional and Retail/Channel businesses.
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- Monitor market trends, competitor activity, pricing and market share.
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- Ensure achievement of revenue, margin, collection and profitability targets.
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- Work closely with HO, Finance, Supply Chain, Manufacturing and other functions.
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Mandatory Requirements

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- 20+ years of overall experience , with substantial experience in Electrical Wires & Cables – Mandatory .
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- Currently/recently handling a ₹400 Crore+ business – Mandatory .
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- Strong experience across Institutional/Project + Retail/Channel Sales .
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- Current/recent experience handling Pune & Western Maharashtra market – Mandatory .
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- Strong existing network with dealers, distributors, electrical contractors, EPCs, consultants and institutional customers .
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- Proven experience managing a large sales team and business unit.
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- Strong commercial, negotiation, P&L; and business leadership capabilities.
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Ideal Candidate

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Candidates currently working as GM / Business Head / Regional Head / Zonal Head / DGM / AGM – Sales with established Electrical Wire & Cable manufacturers , and who are currently responsible for a ₹400 Crore+ business in the Pune/Western Maharashtra market , will be preferred.

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Candidates not meeting the three core criteria — Electrical Wires & Cables, ₹400 Cr+ business exposure and Pune/Western Maharashtra market experience — will not be considered.

📌 General Manager - Wire & Cable Business (Pune)
🏢 Talent Integrators
📍 Pune