About Us

At Karbon, we're building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India's fastest-growing businesses.

Backed by global investors like Y Combinator, we serve thousands of businesses and are rapidly scaling our automated solutions to deliver end-to-end finance operations.

Job Summary

We are hiring a Performance Marketer to own LinkedIn Ads end-to-end across India. You will be accountable for driving high-quality pipeline and SQLs—not just lead volume.

Where You Can Create Impact

Own LinkedIn Ads end-to-end with ₹20L+/month spend, reducing CPQL and cost-per-pipeline QoQ
Execute ABM campaigns (Target Accounts, Matched Audiences) for finance ICPs (CFOs, Controllers, Promoters)
Run full-funnel formats: Thought Leader, Document, Lead Gen, and Conversation Ads with CRM retargeting
Write high-converting hooks/copy and direct design/video teams on a weekly test cadence
Own tracking and attribution (Insight Tag, CAPI, CRM, GA4)



to report weekly Cost-per-SQL and pipeline

Requirements

Must Have

5-8 years in B2B SaaS/Fintech performance marketing (3+ years primary on LinkedIn Ads)
Proven record managing ₹20L+/month on LinkedIn Campaign Manager in India
Deep understanding of finance ICPs and full-funnel economics (CPL → SQL → Pipeline)
Hands-on ABM, Insight Tag, CAPI, CRM (HubSpot/Salesforce), and GA4 expertise
Strong copywriting skills and direct accountability to pipeline revenue targets

Valuable to Have

Familiarity with Indian SMB accounting or the Tally ecosystem
Prospecting tools (Sales Navigator, Clay, Apollo) and SDR alignment
Experience with Thought Leadership ads, Google Ads/YouTube, or PLG funnels

Benefits

Our Way of Life — The Karbon Values

C - Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.
E - Excel Relentlessly. Precision matters. We aim for

📌 Digital Performance Marketer (Bengaluru)
🏢 Karbon Business
📍 Bengaluru