We are looking for a Senior Copywriter who can turn ideas into compelling narratives, experiences and conversations.
The role goes beyond writing excellent copy. The Senior Copywriter will be responsible for developing big ideas, campaign narratives, event concepts, brand experiences, scripts and communication that bring brands to life across physical, digital and experiential touchpoints.
The ideal candidate is someone who can think strategically, write sharply and collaborate closely with creative, strategy, client servicing, production and business teams.
Key Responsibilities
1. Concept & Creative Development
Develop creative concepts and big ideas for brand experiences, events, activations, launches, festivals and IPs.
Translate brand briefs and business objectives into compelling creative territories.
Develop campaign platforms, creative narratives, themes, taglines and messaging.
Think beyond conventional advertising and create ideas that can come alive as experiences.
Contribute to ideation sessions, creative brainstorms and pitch presentations.




Develop integrated ideas spanning on-ground, digital, social, content and other communication platforms.
2. Copywriting & Content
Write clear, engaging and impactful copy across multiple formats, including:
Event concepts and presentations
Campaign taglines and headlines
Event names and properties
Scripts and AV films
Social media content
Digital campaigns
Invitations and event communication
Brand experiences and installations
On-ground branding and signage
Stage, emcee and show-flow scripts
Press and promotional communication
Website and marketing content
Adapt tone and messaging across different brands, audiences and platforms.
Ensure all communication is grammatically correct, creatively robust and aligned with brand guidelines.
3. Event & Experiential Storytelling
Create narratives that connect the brand, audience and experience.
Develop storytelling frameworks for events, festivals, launches, conferences and experien

📌 Senior Copywriter (Mumbai)
🏢 CAB Experiences
📍 Mumbai