Creative Strategist / Copywriter (Who Can Also Sell)
Neuroid Media · Saket, New Delhi · Full-time · Hybrid (4 days WFO)
Most copywriters write ads. We need one who writes reasons to buy.
If your process is "give me the brief, I'll make it sound nice" — close this tab. This role isn't that.
We're looking for the rare person who can sit with a founder's P&L;, watch 40 minutes of customer reviews, find the one thing the buyer is actually scared of — and turn it into a hook that stops a thumb and moves a card.
Copy is the deliverable. Strategy is the job.
Who we are
Neuroid is an integrated growth & creative studio for D2C brands — performance media plus content people actually feel. 150+ brands, 450cr+ in revenue influenced, 22 people, one office in Saket that runs a little loud.
Our creative doesn't go to a "brand book review". It goes live, spends real money, and tells us within 72 hours whether we were right. That feedback loop is either the most exciting thing you've ever heard, or the most terrifying. Both answers are helpful.
What you'll actually own
The angle before the ad. Persona → pain → promise → proof. You decide what we're saying and why it'll work, then write it. Nobody hands you the concept — you build it from reviews, comment sections, sales calls, competitor ads and the brand's actual margins.
Scripts that get shot. UGC scripts, founder-POV, talking-head hooks, problem-solution, trend formats. Written so a creator can pick it up and perform it — not so it reads well in a doc.
Static & landing page copy. Hooks, headlines, offer framing, above-the-fold. You'll write pages that have to convert, not pages that have to win awards.
The hook library. Twenty ways to open the same idea, ranked by which ones you'd bet on. Iterating the winner instead of falling in love with the first draft.
Reading the numbers back. Hook rate, hold rate, CTR, thumb-stop. You'll sit with the media buyers, see which of your lines died, and know why. If a concept flops, the ne
📌 Creative Strategist/Copywriter (Saket)
🏢 Neuroid
📍 Saket