We are looking for a high-impact Director of Product Marketing to lead strategic product marketing for our enterprise SaaS portfolio, with a strong focus on procurement, Source-to-Pay, supply chain technology, AI-first marketing, enterprise software positioning, go-to-market strategy, product launches, competitive intelligence, sales enablement, and content strategy. This is an exciting chance for a senior marketing leader who thrives at the intersection of market insight, product strategy, customer value storytelling, revenue growth, and high-impact content leadership. The ideal candidate brings deep expertise in B2B SaaS product marketing, exceptional skill in crafting differentiated messaging and content for complex software solutions, and a proven ability to influence cross-functional teams including product management, sales, demand generation, and customer success. You will play a critical role in shaping market perception, accelerating pipeline, improving product adoption, strengthening our leadership position in the enterprise technology space,



and elevating our content strategy through an AI-first approach. If you have a strong track record of driving go-to-market excellence, building impactful narratives and content for enterprise buyers, and applying AI-powered marketing approaches to improve strategy, execution, content creation, and productivity, this role offers the scale, visibility, and strategic ownership to make a measurable business impact.

Key Responsibilities
Lead product marketing strategy for Zycus' enterprise SaaS portfolio with a focus on procurement and Source-to-Pay solutions.
Develop compelling positioning, messaging, and differentiated value propositions for target buyer personas and market segments.
Own and drive the content strategy aligned to product marketing goals, including thought leadership, solution narratives, product collateral, campaign assets, case studies, website messaging, and sales content.
Ensure all product marke

📌 Director of Product Marketing (Bengaluru)
🏢 Zycus
📍 Bengaluru