No one here is going to ask you to make the logo bigger.

We're hiring a graphic designer at 1AM. If you've spent a few years watching decent work get sanded down in review calls, this one's worth reading properly.

1AM is cold coffee in a 230ml can. Five variants, zero added sugar, retort-processed so it holds nine months on a shelf with no fridge anywhere in the chain, which is a harder thing to pull off than it sounds. It's why we can sit in quick commerce, up-to-date trade, campus and corporate vending and highway retail all at once. The brand is where the interesting work is now.

Our position is that this whole category shouts and we don't. Look at the can and your first reaction might be that there's a lot of empty space on it. Correct. Restraint is the entire idea, and it's harder to execute than a busy layout because there's nowhere to hide a weak decision.

You wouldn't be starting from zero or working alone. There's a film crew producing our hero work out of Kashmir, two editors on the cut, a co-founder running campus, a CBO on the commercial side.



What's missing is one person who owns how all of it looks.

The work. Cans and cartons. The gifting range, which is the piece I'm most particular about - rigid box, magnetic flip-top hinged at the back, a fitted insert tray, and a second layer underneath that nobody expects when they open it. That one lands for Diwali, so it's live from your first week. Then the trade material, the brochures and catalogues a distributor flips through while deciding whether we're a serious company, and that judgement gets made fast. And the feed.

Now the part that actually matters, and the reason I'm writing this myself rather than handing it to a recruiter. My job is to take things out of your way, not to stand in it. You'd speak to the printer directly.

You'd speak to the box vendor directly. You'd get the constraint and the deadline and then be left alone to solve it. One opinion to deal with, mine, not seven from a committee,

📌 Graphic Designer (New Delhi)
🏢 AM Foods & Beverages
📍 New Delhi