Performance Marketing Manager

ABOUT US
Aliens Tattoo is India’s most influential culture-led tattoo and art brand, and a category creator in how tattooing is experienced, respected, and scaled.

Founded with the belief that tattooing is not just a service but a transformational art form, Aliens Tattoo has grown into a multi-city ecosystem spanning premium tattoo studios, education, digital products, and community-driven platforms.
Today:
We are valued at ₹350+ Cr
We operate across multiple cities in India
We are powered by 160+ artists, creatives, technologists, and operators
We lead the conversation at the intersection of art, culture, self-expression, and business

Aliens Tattoo didn’t follow a category — we built one.
From studio design and hygiene standards to storytelling, education, and community, we’ve consistently raised the bar for what tattooing can mean in contemporary India.

ROLE OVERVIEW
We are looking for a hands-on Performance Marketing Lead who can personally execute paid marketing while also driving applied strategy.

This is not an agency-management role.



This is a builder role — execution-first, numbers-driven, and deeply accountable. The role requires equal ownership of strategy and execution (50–50), with direct responsibility for outcomes.

KEY RESPONSIBILITIES
Performance Execution
Personally plan, launch, optimise, scale, and pause campaigns across:
Meta (Facebook & Instagram)
Google (Search, YouTube, Display where relevant)
Own daily account performance: CPL, CAC, ROAS, lead quality
Drive continuous creative testing (hooks, formats, audiences)
Troubleshoot performance volatility proactively
Collaborate on funnel optimisation with website & CRM teams

Performance Strategy & Growth Planning
Define monthly and quarterly paid growth strategy
Allocate budgets intelligently across platforms and funnels
Build structured creative testing frameworks
Partner with the Creative team to shape high-performing narratives
Work closely with CRM & digital teams t

📌 Performance Marketing Manager (Mumbai)
🏢 Aliens Tattoo
📍 Mumbai