E-commerce Manager – Track What Matters (TWM), by Roadcast
Location: Naraina Vihar, New Delhi (In office) | Department: Marketing & D2C

Role Overview
Roadcast is looking for an experienced E-commerce Manager to lead the direct-to-consumer growth engine for Track What Matters (TWM) — its consumer-facing brand of smart GPS trackers, dash cams, and connected safety devices for people, pets, vehicles, and assets. This is a high-ownership role for a performance-driven e-commerce professional who can run the full D2C and marketplace operation — from website and platform management to paid acquisition, conversion optimization, and revenue growth — and who wants to build a consumer electronics brand from a position of real influence rather than a narrow, siloed function.
About Roadcast and TWM
Founded in 2015, Roadcast has built its reputation as a leading fleet management and telematics technology company in India,



developing technology to track vehicle and asset locations and providing organizations with a comprehensive suite of mobility management tools that help them scale their operations. The company today has a strong presence across India and internationally, serving over 300 enterprises, more than 2,50,000 vehicles, and 60,000 drivers, and continues to invest heavily in AI-driven logistics automation and fleet efficiency.
Building on that enterprise-grade telematics expertise, Roadcast launched Track What Matters (TWM) to bring the same real-time tracking intelligence to everyday consumers. TWM's product range spans wired and wireless GPS trackers, ID-card trackers for children and elderly family members, pet trackers, dash cams, and asset trackers — all connected through a single app offering live location updates, geofencing and safe-zone alerts, and movement history. The brand's positioning, "We Protect Everything That Matters To You," reflects a mission to make advanced IoT-based safety technology simple, affordable, and accessible to Indian households.
As TWM s

📌 Ecommerce Manager (India)
🏢 RoadCast
📍 India