About Kidology
Kidology is one of India's fastest-growing kids' toy and learning products
brands, offering innovative and engaging products for children. With a solid
presence across marketplaces, D2C channels, and retail networks, we are
looking for a Performance Marketing Manager to lead customer acquisition and
revenue growth through data-driven marketing strategies.

Job Summary
We are seeking an experienced Performance Marketing Manager with expertise
in Google Ads and Meta Ads to drive customer acquisition, scale campaigns,
and optimize ROAS across multiple channels. The ideal candidate should have
prior experience in e-commerce, D2C, or consumer brands and possess a
strong analytical mindset with a proven track record of managing large
advertising budgets.

Key Responsibilities

Performance Marketing Strategy
● Develop and execute customer acquisition strategies across Google and
Meta platforms.
● Plan and manage annual and monthly media budgets.
● Drive revenue growth while maintaining target CAC and ROAS.
● Identify growth opportunities and scale campaigns efficiently.





Google Ads Management
● Manage and optimize Search, Shopping, Performance Max, Display, and
YouTube campaigns.
● Conduct keyword research and competitor analysis.
● Monitor campaign performance and optimize bidding strategies.
● Improve conversion rates and quality scores.

Meta Ads Management
● Manage Facebook and Instagram ad campaigns across prospecting,
retargeting, and retention funnels.
● Create and optimize campaign structures for scaling.
● Develop audience segmentation and lookalike strategies.
● Test creatives, copy, and targeting to maximize performance.

Analytics & Reporting
● Monitor KPIs such as ROAS, CAC, CPA, CTR, Conversion Rate, and LTV.
● Prepare daily, weekly, and monthly performance reports.
● Analyze campaign data and provide actionable insights.
● Track attribution and customer journeys using GA4 and Meta tools.

Conversion Rate Optimization
● Collaborate with creati

📌 Google and Meta Ads Specialist (Gurugram)
🏢 Kidology
📍 Gurugram