About the role
We run a consumer education app for Indian aspirants, where almost every rupee of paid spend has to translate into an install, an activation, and eventually a subscription. We're looking for someone who has actually pushed app budgets at scale — not someone who has only run lead-gen or e-commerce campaigns and is hoping app is similar. It isn't.
You'll own paid acquisition end to end, with Meta as the primary channel and Google App Campaigns as the secondary one, and you'll own the measurement layer that tells us whether any of it worked. If you like being the person who can both scale a campaign and explain why the dashboard numbers disagree, this is your seat.

What will you own ?

Paid acquisition (≈60% of your time)

Meta is your main account. Own day-to-day management of Meta app campaigns — budgets, bids, app install vs. app event / value optimisation, Advantage+ vs. manual structures, audience and placement decisions, geo and language splits.
Own Google App Campaigns as the secondary channel — installs and in-app action campaigns, asset groups,



and target CPA management. Expected to be competent here, not necessarily to have lived in it.
Build and run the creative testing engine: brief, ship, and read out video and static tests at a steady weekly cadence. On app channels, creative is the targeting lever — you'll be judged on velocity here.
Manage the funnel past the install: install → activation → trial → paid subscription. Optimise toward downstream events.
Run structured experiments (audiences, bidding types, creative concepts, store listing variants) and write up what we learned.
Partner with content and design on ad concepts in Hindi, English, and Hinglish.

Tracking & analytics (≈40% of your time)

Own the event and conversion setup end to end — Meta SDK events and server-side conversions via CAPI first, plus Google Ads conversion imports and GA4 configuration.
Be the person who reconciles platform-reported numbers against in-app and backe

📌 Performance Marketer- Meta (Gurugram)
🏢 SigIQ.ai
📍 Gurugram