Job Description Senior Sales Executive – Coimbatore
n Location: Coimbatore
n Industry: Plywood | Laminates | Hardware | Building Materials
n Company: Aarcee Decorative Materials Pvt Ltd
n Employment Type: Full-time
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n About ADMPL
n Aarcee Decorative Materials Pvt Ltd is one of South India’s fastest-growing interior surface solution companies.
n Our brands include:
n n Smartboard – Premium surface laminates & decorative panels
n Homewood – PVC & WPC structural boards
n Durawall – Advanced wall & ceiling louver systems
n n We are building a strong distribution network across Tamil Nadu and are now expanding aggressively in the Coimbatore region .
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n Role Objective
n To develop the Coimbatore territory by expanding the dealer network, driving primary and secondary sales, strengthening market presence, and supporting the Area Sales Manager in achieving the zone’s business objectives.
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n Key Responsibilities
n n Appoint and develop dealers within the assigned territory.
n Generate primary and secondary sales as per monthly targets.
n Conduct regular dealer visits, carpenter meets, fabricator interactions, and customer engagement activities.
n Ensure effective retail display, product visibility, and branding execution across the territory.
n Identify new business opportunities and expand market coverage.
n Develop relationships with dealers, retailers, contractors, carpenters, fabricators, architects, and other key market influencers.




n Monitor competitor activities, pricing, schemes, new product launches, and market trends.
n Support collection follow-up and maintain healthy dealer relationships.
n Coordinate with the Area Sales Manager and Head Office for marketing initiatives, CRM activities, dealer development, and lead conversion.
n Submit regular market reports, visit reports, dealer development updates, and sales performance reports to the Area Sales Manager.
n n Ideal Candidate
n n 3–7 years of experience in plywood, laminates, building materials, hardware, decorative surfaces, or related industries.
n Positive dealer and retailer network in Coimbatore and nearby markets .
n Strong understanding of the local building materials and interior products market.
n Strong sales, negotiation, dealer development, and relationship management skills.
n Self-driven with a proactive approach to territory and market development.
n Ability to identify and convert new dealers and business opportunities.
n Willingness to travel extensively within the assigned territory.
n n Reporting To
n Area Sales Manager (ASM)
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n What We Offer
n n Competitive fixed salary with attractive performance-based incentives.
n Strong brand and marketing support.
n Structured CRM and lead generation system.
n Chance to work with fast-growing brands in the interior surface solutions industry.
n Excellent career growth opportunities in a rapidly expanding organization.
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📌 Senior Sales Executive (Coimbatore)
🏢 Aarcee Decorative Materials Private
📍 Coimbatore