Roles & Responsibilities
To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype recent-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role
Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
Drive user research (moderated/un-moderated)



and synthesize customer pain points and expectations into actionable design interventions
Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
Champion adoption and governance of the organization's design system across the POD
Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities
Additional Accountabilities pertaining to the role
Represent design in cross-functional forums, product reviews and stakeholder governance meetings
Benchmark journeys against industry, competitor and emerging design/AI trends
Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGE

📌 Product Design Lead (India)
🏢 Bajaj FinServ
📍 India