About UPES UPES is a top-ranked, UGC-recognised, private university based in Dehradun Uttarakhand. . As per the National Institutional Ranking Framework (NIRF) 2025, the Ministry of Education, Government of India, UPES has been ranked 45 among universities, with a rank of 18 in Law, 36 in Management, and a rank of 43 in Engineering.
We're proud to be recognised as a Outstanding Place to Work , and we believe culture fit is just as important as skill fit. LinkedIn:
Website:
Social Media:
Content Creation: Develop high-quality and engaging content for all social media channels, including text, images, videos, and other multimedia formats. Tailor content to suit the preferences of each platform and maintain consistency in brand voice.
Scheduling: Create & follow mechanisms to plan, prioritise, and maintain a daily/weekly/monthly/quarterly/annual calendar aligned to marketing and business priorities, with clearly defined KPIs
Paid Social Media Advertising: Plan, execute, and monitor paid social media campaigns to boost visibility and achieve marketing objectives.
Track, analyse,
and report on key performance metrics, such as engagement, reach, conversion rates, and follower growth. Use data-driven insights to optimize social media campaigns. Regular monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders.
Identify and collaborate with relevant influencers and partners to expand our brand's reach and credibility within the target audience.
Events: Live Events management including Live streaming & live updates on social platforms
Social Listening: Stay attuned to online conversations and trends related to our industry, products, and brand. Social Media Trends and Innovation: Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms to ensure our strategies remain current and effective.
Nurture a consistent one-voice & brand approach across channels in terms of style,
📌 Social Media Manager (Delhi)
🏢 UPES
📍 Delhi