Job DescriptionJob Description – Meta Ads Manager
NAbout the Role
nWeare looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess strong expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy.
NThe ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations.
NKey Responsibilities:
N● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram.
N● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding
Nstrategy, ad creation, and tracking implementation.
N● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis.
N● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates.




N● Analyze campaign performance data and derive actionable insights to improve overall account
Nefficiency.
n● Coordinate with internal teams for creative requirements, tracking implementation, campaign
Ntimelines, and reporting.
N● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs,
Naudience setup, and conversion events.
N● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.
N● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively.
N● Prepare daily, weekly, and monthly performance reports with optimization recommendations
Nand business insights.
NRequired Skills & Experience
N● Minimum 4–5 years of hands-on experience in managing Meta advertising campaigns.
N● Solid expertise in Meta Ads Manager with proven campaign optimization

📌 Performance Specialist (Karnataka)
🏢 Grapes Worldwide
📍 Karnataka