Job DescriptionSocial Media Manager N

nKaroStartup · HSR Layout, Bengaluru ·
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About KaroStartup N

nKaroStartupbegan in 2020 as a college Instagram page. Today it‘s a startup media platform with a 1M+ community and 100M+ cumulative views, built on telling real Indian business stories with real numbers.
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nWe publish across Instagram, LinkedIn, X, YouTube and podcasts, and we also manage content for founders and brands we work with.
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What this role actually is N

nYou own theplatforms.
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nNot just posting — deciding what goes out, when, on which platform, and why. Reading the numbers afterwards and changing the plan based on what they say. Making sure a KaroStartup post is recognisable before anyone sees the handle.
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nYou‘ll workwith the content team and video editor, but the calendar, the growth targets and the platform strategy are yours.
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What you‘ll don

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- Own the content calendar across Instagram, LinkedIn, X and YouTube — planned weekly, not decided the same morning N
- Research constantly.



What‘s working on each platform right now, what formats are rising, what competitors and adjacent pages are doing, what our own audience is responding to. N
- Build platform-specific growth strategy. Instagram, LinkedIn and X reward completely different things. A plan that treats them the same doesn‘t work. N
- Write and edit content — hooks, captions, carousel scripts, LinkedIn posts, X threads N
- Write blogs with SEO in mind — keyword research, structure, internal linking, titles and meta descriptions that actually get clicked N
- Manage the brand. Tone, visual consistency, what we do and don‘t post. Every post should sound like us. N
- Handle community. Comments, DMs, replies. The comment section is a growth channel, not an afterthought. N
- Design basic creatives in Canva and work with the video editor on reels and shorts N
- Report on numbers weekly. Reach, saves, shares, follower growth, profile visits, best and worst

📌 Social Media Manager (Karnataka)
🏢 KaroStartup
📍 Karnataka