We’re Hiring: Performance Marketer

Companies: Vidya Quest & Brillinko
Role: Performance Marketer
Experience: 3+ Years
Employment: Full-time

About the Role

We are looking for an experienced Performance Marketer who has a robust track record in EdTech lead generation and paid acquisition.

Key Responsibilities

* Plan and execute lead-generation campaigns for EdTech courses/programs.
* Manage and optimize Meta Ads and Google Ads campaigns.
* Develop strategies to improve CPL, lead quality, conversion rate and ROAS.
* Manage campaign budgets and daily performance.
* Analyze funnel performance from ad → lead → counselling → enrollment.
* Work closely with the sales/counselling team to improve lead quality.
* Conduct audience research, A/B testing, creative testing and retargeting.
* Prepare regular performance reports and actionable insights.

Required Experience & Skills

* 3+ years of hands-on experience in Performance Marketing.




* Proven experience in EdTech lead generation is mandatory/preferred.
* Strong expertise in Meta Ads & Google Ads.
* Experience handling significant monthly ad budgets.
* Understanding of conversion tracking, pixels, GA4 and attribution.
* Strong analytical and data-driven approach.
* Experience with lead funnels, landing pages and CRM integration.
* Ability to scale campaigns while maintaining lead quality.

What We’re Looking For

Someone who can own performance marketing end-to-end, not just manage campaigns—someone who understands how to generate high-quality leads that convert into paid enrollments.

? To Apply: Share your CV along with your current CTC, expected CTC, notice period and details of your EdTech lead-generation experience.

📌 Performance Marketer (India)
🏢 Vidya Quest
📍 India