JOB PURPOSE
The AGM – Marketing is responsible for defining and driving the overall marketing vision, brand strategy, and go-to-market execution across all projects and geographies. The role focuses on building robust brand equity, accelerating sales velocity, maximizing revenue realization, and enabling long-term business growth through data-driven, integrated marketing strategies. This role acts as a strategic partner to Sales and Leadership, ensuring marketing investments deliver measurable business outcomes.ORGANISATION CHART
This position with report to CEOKEY ACCOUNTABILITIES

Strategic

GMR Realty Brand:

Create and establish GMR Realty as a distinct, standalone real estate brand under the GMR Group, defining its vision, mission and long term ambition with the objective of positioning it among India’s leading real estate brands over a 5-10 year horizon
Define the brand positioning and strategic value proposition for GMR Realty, ensuring clear differentiation within the real estate sector and alignment with the group’s long term business objectives




Design and own a scalable brand architecture that supports growth across multiple projects, cities and asset classes without dilution of brand intent
Act as the custodian of brand strategy at the leadership level, ensuring that the key business, investment and expansion decisions remain aligned with the approved brand vision and positioning.
Identify and prioritize the target customer segments, asset classes, price bands, and geographies that the brand will focus on, providing long term clarity for business and investment decisions

Project Specific:

Define the strategic positioning of each project in line with the GMR Realty brand vision, ensuring clarity on the project’s role within the overall portfolio
Develop project positioning and key selling messages based on market study, competition analysis, target customer profile and pricing strategy
Lead end-to-end go-to-market strategy for launches, sustenance campai

📌 AGM - Marketing (Bengaluru)
🏢 GMR Group
📍 Bengaluru