Role & responsibilities
Design and develop marketing materials/ collaterals / videos/ tools and social media content for publishing
Responsible for creating and delivering the plan and activity in all marketing channels including Social, PR, ATL, BTL and events
Negotiate agent and vendor contracts for cost savings and optimal revenue and volume for the posting of advertisement.
Consolidate and summarize all the expenditure by incurred by the ATL & BTL activities
Collect all artwork or content from the agencies on time and get the approvel from senior management for publication.
Measure the results of advertising campaigns to determine their effectiveness and cost-perk ratio
Reach out to all agency managers to gain key insights into advertising possibilities.
Identify decision-makers at specific mediums from the agencies and build relationships with to get best negotiating price.