About the Role

Aura Realtors is looking for a energetic and result-oriented BTL / Offline Marketing Executive to plan and execute ground-level marketing activities for our real estate projects. The candidate will be responsible for generating quality leads through offline campaigns, activations, events, and local marketing initiatives.

Key Responsibilities
Plan and execute BTL and offline marketing activities across Navi Mumbai.
Conduct society activations, kiosk activities, exhibitions, events, and promotional campaigns.
Manage pamphlet/leaflet distribution, branding, banners, standees, and outdoor activities.
Identify high-footfall locations and potential customer catchment areas.
Coordinate with vendors, promoters, agencies, and event teams.
Generate and collect customer leads through offline campaigns.
Coordinate with the Presales and Sales teams for lead follow-ups and site visits.
Track campaign performance, leads generated, site visits, and bookings.
Prepare regular reports on activities, expenses, leads, and ROI.
Conduct market visits and competitor activity analysis.
Ensure proper execution and visibility of all marketing materials at assigned locations.




Support promotional events and property exhibitions.
Maintain strong relationships with local societies, businesses, vendors, and other relevant stakeholders.
Ensure all activities are completed within the approved budget and timelines.

Requirements
13 years of experience in BTL, Offline Marketing, Field Marketing, Activation, or Real Estate Marketing.
Candidates with real estate experience will be preferred.
Valuable knowledge of Navi Mumbai local markets and catchment areas.
Strong communication and coordination skills.
Valuable vendor and event management skills.
Comfortable with field work and travelling across Navi Mumbai.
Ability to manage multiple activities simultaneously.
Target-oriented and proactive approach.
Basic knowledge of MS Excel and reporting.

Key Performance Indicators (KPIs)
Number of BTL activities executed
Leads generated
Qualified leads generated
Site visits generated
Bookings/conversions from offline campaigns
Cost per lead
Campaign ROI
Vendor and activity management efficiency

📌 Btl Executive Navi Mumbai (India)
🏢 Aura Realtors
📍 India