We are looking for a Performance Marketing professional to manage and scale digital lead-generation campaigns for Modern Spaaces. The role will focus on campaign planning, optimization, lead quality, tracking and performance analysis across our real estate projects.

Key Responsibilities
Performance Marketing & Lead Generation
Plan, execute and optimize campaigns across Meta, Google and other relevant paid channels.
Manage project-wise budgets, targeting, creatives and campaign strategy.
Drive lead generation with focus on CPL, lead quality and site visits.
Campaign Optimization
Monitor campaign performance and optimize audiences, creatives, budgets and lead forms.
Run A/B tests and identify opportunities to improve conversions.
Lead Quality & Funnel Analysis
Track performance from leads to qualified leads, site visits and bookings.
Work with Pre-Sales and Sales teams to understand lead quality and improve campaigns.
CRM & Tracking
Ensure leads are captured correctly in the CRM with accurate source, campaign and UTM attribution.
Coordinate on tracking, integrations and lead-flow issues.
Analytics & Reporting
Track key metrics including spend, CPL,



conversion rates and project-wise performance.
Prepare regular reports and share actionable insights with management.
Creative & Landing Page Coordination
Coordinate with creative teams for ads, videos, messaging and landing pages.
Improve lead forms and landing-page conversion performance.
Vendor & Platform Coordination
Coordinate with advertising platforms, portals and technology partners as required.
Stay updated on platform changes and new performance marketing opportunities.

Skills & Requirements
5+ years of relevant experience in performance marketing.
Hands-on experience with Meta Ads and Google Ads.
Strong understanding of lead-generation and conversion campaigns.
Valuable knowledge of Google Analytics, GTM, Pixels, conversion tracking and UTM parameters.
Solid analytical skills with the ability to interpret campaign and funnel data
Understanding of CRM and lead-management processes.
Experience in real estate performance marketing will be preferred.
Solid coordination and communication skills.

📌 Digital Marketing Manager Bengaluru (India)
🏢 MODERN SPAACES
📍 India