About the Role

Key Responsibilities
- Develop and execute ROI-driven digital marketing strategies:
- Manage Google Ads, Facebook/Instagram Ads, YouTube Ads, and remarketing campaigns
- Monitor and optimize SEO (On-page and Off-page):
- Plan and schedule social media content across platforms
- Analyze campaign performance using Google Analytics, Meta Insights, Search Console:
- Design customer acquisition funnels and lead generation workflows
- Coordinate with graphic designers/content team (or create creatives when needed)
- Improve website traffic, SERP ranking, engagement, CTR, and conversion rate:
- Stay updated with industry trends and new digital tools

Required Skills & Qualifications
- 2-3 years of proven experience in Digital Marketing or Performance Marketing.
- Google Ads & Meta Ads Manager
- SEO tools (Ahrefs, SEMrush,



Moz, Yoast, etc.)
- Social Media Marketing
- Google Analytics & Google Search Console
- CRM & Marketing Automation platforms (Mailchimp, HubSpot, etc.)
- Ability to plan, execute, track, and optimize marketing campaigns.
- Knowledge of Canva and/or Adobe Photoshop is preferred.
- Excellent analytical, communication, and problem-solving skills.

Salary & Advantages
- Salary: As per industry standards.

Competitive salary with a hike on the previous CTC, based on experience, skills, and interview performance.
- Performance-based growth opportunities and career advancement.

Work Location: In person

📌 Digital Marketing Specialist (Kolkata)
🏢 WELLNESSHIVE DIAGNOSTICA
📍 Kolkata