About the Role

Key Responsibilities
- Develop and execute ROI-driven digital marketing strategies.
- Manage Google Ads, Facebook/Instagram Ads, YouTube Ads, and remarketing campaigns.
- Monitor and optimize SEO (On-page and Off-page).:
- Plan and schedule social media content across platforms.
- Analyze campaign performance using Google Analytics, Meta Insights, and Google Search Console.:
- Design customer acquisition funnels and lead generation workflows.
- Coordinate with graphic designers and content teams (or create creatives when needed).
- Improve website traffic, SERP rankings, engagement, CTR, and conversion rates.
- Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills & Qualifications
- 2-3 years of proven experience in Digital Marketing or Performance Marketing.
- Strong expertise in:




- Google Ads & Meta Ads Manager
- SEO tools (Ahrefs, SEMrush, Moz, Yoast, etc.)
- Social Media Marketing
- Google Analytics & Google Search Console
- CRM & Marketing Automation platforms (Mailchimp, HubSpot, etc.)
- Ability to plan, execute, track, and optimize marketing campaigns.
- Knowledge of Canva and/or Adobe Photoshop is preferred.
- Excellent analytical, communication, and problem-solving skills.

Salary & Benefits
- Salary: As per industry standards.
- Market-competitive salary with a hike on the previous CTC, based on experience, skills, and interview performance.
- Performance-based growth opportunities and career advancement.

Work Location: In person

📌 Digital Marketing Specialist (Kolkata)
🏢 Wellness Hive
📍 Kolkata