About Us

We're building something Indore hasn't seen before.

Not another supermarket. Not another grocery store.

We're creating a premium neighbourhood lifestyle market where people come to discover products, connect with their community and enjoy the experience of grocery shopping. Inspired by global concepts like Trader Joe's and neighbourhood food markets, we're reimagining what grocery retail can look like in India.

We're looking for someone who wants to build a brand from day one—not just manage social media.

About the Role

As our Brand & Content Marketing Lead, you'll work directly with the founder to shape the voice, personality and visual identity of the company.

You'll create content that people genuinely want to watch, document the journey of building the brand, develop campaigns that drive community engagement and establish us as one of Indore's most exciting retail concepts.

This role is ideal for someone who loves storytelling, understands internet culture and isn't afraid to experiment with recent ideas.

Key ResponsibilitiesBrand & Strategy




- Develop and execute the overall brand and content strategy.
- Build a consistent visual identity and tone of voice across all platforms.
- Position the business as a lifestyle destination rather than a traditional grocery store.

Content Creation
- Plan, shoot and edit Instagram Reels, YouTube Shorts and other short-form content.
- Create founder-led content documenting the journey of building the business.
- Produce product photography, lifestyle imagery and behind-the-scenes content.
- Write captions, blogs, newsletters and campaign copy.

Social Media & Community
- Manage all social media platforms.
- Build and engage an online community.
- Develop influencer and creator partnerships.
- Plan and execute community events, product launches and in-store activations.

Performance
- Track content performance and engagement.
- Analyse customer insights and social media analytics.
- Continuously optimise content

📌 Job Title: Brand (Indore)
🏢 Athena Tradewinds
📍 Indore