25 Aug
|
VidUnit
|
Mumbai
:
We are seeking a highly driven and experienced
Manager – Influencer Marketing &
Partnerships to lead and scale our influencer marketing initiatives across multiple platforms including Instagram, Facebook, YouTube, Snapchat, and more. This role demands a strategic thinker who can manage end-to-end influencer campaigns, build solid creator relationships, and deliver data-backed performance insights.
Key Responsibilities:
Influencer Strategy &
Selection
:
Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.
Partnership Development &
Negotiation
:
Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.
Campaign Execution &
Management
:
Oversee and ensure smooth execution of influencer campaigns—from onboarding to content delivery and post-campaign analysis.
Relationship Management
:
Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.
Performance Monitoring &
Analytics
:
Track and monitor live campaigns,
ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.
Cross-functional Collaboration
:
Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.
Industry &
Trend Analysis
:
Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.
Reporting &
Presentations
:
Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.
Qualifications &
Requirements:
5+ years of experience in influencer marketing or digital partnerships, preferably in a rapid-paced media or agency workplace.
Proven ability to lead influencer campaigns from ideation to execution.
Strong negotiation skills and experience in influencer contract management.
Excellent communication and relationship-building abilities.
Data-driven mindset with a solid grasp of influencer marketing metrics and tools.
Passionate about content, social platforms, and digital culture.
📌 Head Of Influencer Marketing Mumbai
🏢 VidUnit
📍 Mumbai