Key Responsibilities
Search Engine Optimization (SEO)
- Plan and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research and competitor analysis.
- Monitor website performance and improve organic rankings.
- Optimise website content for search engines and user experience.

Social Media Marketing (SMM & SMO)
- Create and manage campaigns across Facebook, Instagram, LinkedIn, YouTube, and Google.
- Develop social media strategies to increase engagement and brand awareness.
- Manage paid advertising campaigns and optimise ROI.
- Analyse campaign performance and prepare monthly reports.

Content Marketing
- Coordinate with designers and content creators to develop engaging marketing materials.
- Ensure all content aligns with brand guidelines and marketing objectives.

Website Management
- Possess a basic understanding of website development and CMS platforms such as WordPress.
- Coordinate with developers for website updates, landing pages, and technical improvements.
- Monitor website performance, user experience, and conversion optimisation.





Analytics & Performance
- Track KPIs using Google Analytics, Search Console, Meta Business Suite, and other marketing tools.
- Generate performance reports and recommend improvements based on data insights.
- Stay updated with the latest digital marketing trends and algorithm changes.

Required Skills:
- Strong knowledge of SEO (On-page, Off-page, and Technical SEO)
- Expertise in Social Media Marketing (Meta Ads, LinkedIn Ads, Google Ads)
- Experience with Social Media Optimization (SMO)
- Content planning and content marketing strategies
- Basic knowledge of HTML, CSS, WordPress, and website management
- Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and Google Ads
- Robust analytical, communication, and project management skills

Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- 3-6 years of experience in digital marketing.
- Relev

📌 Digital Marketing Manager (Jalandhar)
🏢 Arena Animation Jalandhar
📍 Jalandhar