Social Media Strategist (Government Project)

Company: Expression 360 Services Private Limited

Project: Gujarat Livelihood Promotion Company (GLPC) - Government of Gujarat Project

Experience: 4-5+ Years

Job Type: Full time

About the Role

Expression 360 Services Private Limited is looking for a highly creative, strategic, and experienced Social Media Strategist for an ongoing Government Project with Gujarat Livelihood Promotion Company (GLPC).

Key ResponsibilitiesSocial Media Strategy
- Develop and execute social media strategies for Government campaigns.
- Manage Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and other relevant digital platforms.
- Prepare monthly content calendars and campaign plans.
- Plan paid and organic campaigns to maximize reach and engagement.
- Monitor campaign performance and generate analytical reports.

Campaign Planning & Execution

Should have practical knowledge of:
- Hoardings
- Roadside Banners
- Pole Kiosks
- Standees
- Posters
- Night Glow / Backlit Banners
- Leaflets
- Pamphlets
- Brochures
- Booklets




- Newspaper Advertisements
- Digital Displays
- Event Branding
- Exhibition & Fair Branding
- Government Awareness Campaign Materials
- Presentation Decks (PowerPoint/PDF)

Event & Government Campaign Management
- Plan branding requirements for meetings, conferences, exhibitions, fairs, workshops, public awareness drives, and Government events.
- Coordinate with the Graphic Designer and guide the creative team regarding campaign requirements.
- Ensure all creatives, branding materials, and promotional assets are delivered within strict deadlines.
- Handle last-minute campaign changes and take quick decisions during urgent situations.

Required Skills:
- Excellent strategic thinking and planning abilities.
- Strong understanding of branding, advertising, and integrated marketing communication.
- Creative mindset with excellent visual sense.
- Strong leadership and team coordination skills.
- Ability to multitask and work

📌 Social Media Strategist(5+years of Exp Gandhinagar)
🏢 Expression360
📍 Gandhinagar