Date posted: 19 August 2026

Job description:
Social Media Lead

Company: TFF Digital

Location: Zirakpur, Punjab Work

Mode: Work From Office (WFO)

Employment Type: Full-Time

Working Days: 5 Days a Week

Experience: 2-6 Years

About TFF Digital

TFF Digital is a growing digital marketing agency working with clients across international markets. We help businesses grow through SEO, Paid Advertising, Social Media, Content Marketing, and Digital Strategy.

Job Responsibility

We are looking for a creative, strategic, and data-driven Social Media Lead to take ownership of social media strategy, team performance, content quality, and client results.
- Key Responsibilities_
- Develop and execute social media strategies for international clients across platforms such as Instagram, Facebook, LinkedIn, and TikTok. Lead, mentor, and manage the social media team.
- Develop monthly content strategies, calendars, campaigns, and creative directions.
- Review and ensure the quality of content, captions, creatives, reels, and overall brand communication.
- Analyze social media performance,



engagement, reach, leads, and conversions.
- Identify trends, current content formats, and platform opportunities.
- Work closely with designers, video editors, content writers, and paid media teams.
- Manage social media accounts and ensure consistent brand positioning.
- Communicate directly with international clients and present strategies, reports, and recommendations.
- Conduct competitor and market research to identify growth opportunities.
- Create and improve internal SMM SOPs, workflows, and quality-control processes.
- Stay updated with algorithm changes, platform trends, AI tools, and emerging social media practices.
- Requirements_
- 2+ years of hands-on social media experience, preferably in a digital marketing agency.
- Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and other major platforms.
- Experience developing social media strategies rather than only content exe

📌 Social Media Lead (Zirakpur)
🏢 TFF Digital
📍 Zirakpur