Job Summary

Key Responsibilities
- Develop and implement comprehensive social media marketing strategies.
- Plan, create, and publish engaging content across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok.
- Manage the company's social media calendar and ensure timely content delivery.
- Monitor social media trends, competitor activities, and emerging platforms.
- Create and manage paid social media advertising campaigns.
- Engage with followers, respond to comments and messages, and build online communities.
- Collaborate with the marketing, design, and sales teams to support business objectives.
- Track key performance indicators (KPIs) and prepare regular performance reports.
- Optimize campaigns based on analytics and audience insights.
- Coordinate with influencers, content creators, and external agencies when required.
- Maintain brand consistency across all social media channels.

Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.




- 2-5 years of experience in social media marketing or digital marketing.
- Robust understanding of major social media platforms and their best practices.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social, Meta Business Suite).
- Knowledge of social media advertising and campaign management.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite is an advantage.
- Experience with Google Analytics and social media analytics tools is preferred.

Key Skills
- Social Media Strategy
- Content Creation & Copywriting
- Digital Marketing
- Paid Social Advertising
- Community Management
- Analytics & Reporting
- SEO & Hashtag Research
- Creativity and Storytelling
- Time Management
- Project Management

Performance Metrics
- Growth in followers and audience engagement
- Reach and impression

📌 Social Media Marketing Manager (Lucknow)
🏢 Fill The Basket
📍 Lucknow