Performance Marketing Specialist
Location: Okhla (On-site) | Employment Type: Full time
About Morphe
Morphe is a contemporary luxury womenswear label built on the belief that clothing should reflect personal evolution, not just style. We create thoughtfully crafted pieces for individuals who choose authenticity over conformity and intention over trends.
As we prepare for launch, we are looking for a Performance Marketing Specialist who can build and scale our customer acquisition engine from the ground up.
Role Overview
This is not a campaign management role alone.
As Morphe's Performance Marketing Specialist, you will be responsible for establishing and scaling performance marketing across all digital channels. You will develop acquisition strategies, manage media budgets, optimize conversion funnels, and drive revenue growth while maintaining the brand's luxury positioning.
Key Responsibilities
- Develop and execute customer acquisition strategies across Meta, Google, YouTube, Display, and other relevant digital channels.
- Build Morphe's performance marketing ecosystem from the ground up, including audience segmentation, attribution, tracking, reporting, and optimization frameworks.
- Plan, launch, manage, and optimize paid campaigns to achieve customer acquisition, revenue, ROAS, and CAC targets.
- Conduct continuous A/B testing across creatives, copy, audiences, landing pages, and conversion funnels.
- Collaborate closely with creative, merchandising, and brand teams to develop high-performing ad creatives aligned with Morphe's luxury positioning.
- Analyze customer behavior, campaign performance, and market trends to identify growth opportunities.
- Create dashboards and performance reports with actionable insights and recommendations.
- Monitor competitor activity and emerging acquisition channels within the luxury and fashion space.
- Manage campaign budgets efficiently while maximizing return on ad spend.
- Drive website conversion optimization and
📌 Performance Marketing Specialist (Okhla)
🏢 Morphe
📍 Okhla