Job Role: Performance Marketing Manager / Paid Media Manager

Job Description
Campaign Management:
Plan, launch, and manage campaigns across Google Ads including Search, Performance Max, Shopping, Display, YouTube, and Demand Gen.
Manage Meta Ads campaigns including Advantage+, retargeting, lookalike, and interest-based audiences.
Build account structures from scratch, including:
Ad groups
Keyword themes
Match types
Negative keyword lists
Audience segmentation
Manage bidding strategies such as Target CPA, Target ROAS, Maximize Conversions, and Manual CPC.
Identify when to switch between bidding strategies based on campaign performance.
Write effective ad copy and brief creative teams for campaign assets.
Conduct structured A/B testing across audiences, creatives, and landing pages.

Tracking & Implementation
Implement and troubleshoot Google Tag Manager (GTM) containers, including tags, triggers, variables, and data layer events.
Configure GA4 events, key events, audiences, channel groupings, and Google Ads linking.




Set up Meta Pixel and Conversions API (CAPI), including server-side events, event deduplication, domain verification, and Aggregated Event Measurement.
Configure Google Ads conversion tracking and Enhanced Conversions.
Manage offline conversion imports from CRM systems.
Maintain consistent UTM naming conventions across campaigns.
Validate tracking using Tag Assistant, GA4 Debug View, and Meta Events Manager.
Diagnose discrepancies between advertising platforms, GA4, and CRM data.
Explain differences in reported numbers and attribution.
Prepare transparent technical requirements for developers for code-level implementations.

Budget & Spend Management
Plan monthly budgets and manage daily campaign pacing.
Independently manage and optimize ₹30 Lakh+ monthly ad spend across multiple platforms.
Scale budgets up or down without significantly impacting campaign performance.
Allocate and reallocate budgets across pl

📌 Ad Campaign Specialist Hyderabad
🏢 JobTrade
📍 Hyderabad