Digital Marketing
Location: Ahmedabad (Work from Office)
Shift: Night Shift
Salary: ₹25,000 - ₹75,000 per month (based on experience and skills)
Experience: 3-8 years
Department: Marketing / Growth

About the Role:
This is a hands-on role for someone who enjoys owning campaigns end-to-end and is measured by pipeline and revenue, not just vanity metrics.

Key Responsibilities:
- Work closely with the sales team to align marketing efforts with sales targets and ensure a steady flow of quality leads.
- Develop and refine product positioning and messaging that resonates with target audiences (recruiters, staffing agencies, HR teams).
- Manage lead generation funnels—from awareness to conversion—and continuously optimize for cost and quality.
- Run and optimize paid campaigns (Google Ads, LinkedIn Ads, Meta) within budget.
- Track, analyze, and report on key metrics (CAC, conversion rates, pipeline contribution, ROI).
- Conduct market and competitor research to identify new growth opportunities.
- Manage CRM and marketing automation tools to nurture and qualify leads.





Required Skills & Qualifications:
- 3-8 years of experience in digital/growth marketing, preferably in SaaS, B2B, or tech.
- Hands-on experience with lead generation and demand generation.
- Working knowledge of paid advertising platforms (Google Ads, LinkedIn, Meta).
- Strong analytical skills—comfortable working with data and marketing metrics.
- Good communication and copywriting skills.
- Ability to work independently and collaborate with sales.
- Comfortable working night shifts from the Ahmedabad office.

Preferred (Good to Have):
- Experience marketing a SaaS or recruitment/HR-tech product.
- Experience working with US/international markets (relevant for night shift).
- Knowledge of CRM tools (HubSpot, Salesforce, Zoho).

Pay: ₹25,000.00 - ₹75,000.00 per month

Perks:
- Leave encashment

Shift availability:
- Night Shift (required)

Work Location: In person

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