If you only launch campaigns and wait for results then skip this.
We want someone who understands the entire revenue engine and builds profitable funnels.
WHAT YOU'LL OWN
Plan & execute high-performing Meta & Google ad strategies
Drive revenue, leads & profitable growth
Build full-funnel strategies (awareness → conversion → retention)
Work closely with social media to align messaging & funnel flow
Optimize campaigns based on data & performance signals
Analyze numbers daily & improve cost efficiency
Identify scaling opportunities & current growth channels
Provide strategic input on pricing, offers & positioning
NON-NEGOTIABLE SKILLS
Expert in Meta Ads & Google Ads
Experience with both D2C & B2B campaigns
Proven execution of sales & lead generation funnels
Strong understanding of audience behavior & targeting
Deep knowledge of funnel psychology & buyer journeys
Data-driven decision making & performance optimization
Robust communication & reporting skills
FUNNEL & MARKET INTELLIGENCE (MANDATORY)
You must be able to:
Understand the full customer journey from first click to purchase
Identify drop-offs & optimize conversion paths
Advise on offers, pricing & positioning for better performance
Align ad strategy with landing pages & website flow
Recommend website improvements for conversion optimization
Collaborate with retention & CRM flows to improve LTV