Location : Mumbai

Reporting to : Assistant General Manager, Music Marketing

Key Responsibilities
Own end-to-end marketing for film and non-film music launches across multiple projects simultaneously, from strategy to execution.
Drive

360° development for key artists

, including brand positioning, content direction, and audience growth.
Build and manage relationships with artists, managers, and external stakeholders to ensure seamless collaboration and execution.
Develop insight-led marketing plans grounded in digital behavior, pop culture, and audience trends.
Conceptualize and execute integrated campaigns across social, influencer, media, partnerships, and on-ground channels.
Lead content thinking across platforms

, ensuring work is culturally relevant, timely, and differentiated.
Identify and act on real-time prospects

, including trends, moments, and collaborations, to maximize reach and engagement.
Build and leverage partnerships with creators, platforms, media partners, and vendors to scale campaigns.
Work closely with internal teams to align strategy and execution across all projects.




Take full ownership of outcomes, driving timelines, quality, and performance with minimal supervision.
Continuously track market trends, campaign performance, and audience behavior to refine strategy.

Skill Sets Required
Strong understanding of digital ecosystems, social platforms, and the influencer landscape

.
High ownership mindset with the ability to independently drive projects end-to-end

.
Robust creative thinking and idea-generation ability

, with a explicit sense of what works in pop culture.
Proactive and solution-oriented, with the ability to move quickly and make decisions in ambiguous situations

.
Strong communication and presentation skills

.
Ability to identify and build the right partnerships to amplify campaigns.
Data-informed thinking with the ability to translate insights into action.
Strong organizational skills and the ability to manage multiple priorities simultaneously.
Love for music would be outstanding!

📌 Music Marketing Mumbai
🏢 Genetic Callnet Consultancy
📍 Mumbai