Position: Performance Marketing Manager / ExecutiveExperience: 2–5 YearsEmployment: Full-timeLocation: [Your Location]

About the Role:We are looking for an experienced Performance Marketer who can plan, execute, optimize and scale paid marketing campaigns with a solid focus on leads, conversions, sales and ROI.

Key Responsibilities
Plan and manage Meta Ads, Google Ads and other paid campaigns.
Develop performance marketing strategies according to brand objectives.
Set up and optimize lead generation, traffic, conversion and sales campaigns.
Conduct audience research, competitor analysis and keyword research.
Manage campaign budgets and ensure efficient CPL, CPA and ROAS.
Create and test different ad creatives, copies, audiences and landing pages.
Monitor campaign performance and make data-driven optimization decisions.
Set up and monitor pixels, conversion tracking and analytics.
Generate weekly/monthly performance reports.
Work closely with the social media, creative and sales teams.
Identify recent opportunities to increase leads and revenue.




Stay updated with the latest advertising trends, algorithms and platform changes.

Requirements
2–5 years of hands-on performance marketing experience.
Robust experience with Meta Ads & Google Ads.
Proven experience in lead generation and conversion campaigns.
Good understanding of CPL, CPA, CTR, CPC, CPM, ROAS and conversion rate.
Robust analytical and problem-solving skills.
Experience handling and optimizing marketing budgets.
Ability to independently manage multiple client campaigns.
Strong communication and reporting skills.
Experience with GA4, Google Tag Manager, Meta Pixel and CRM tracking is an advantage.

Performance Expectations This is a target-oriented role. The candidate will be responsible for achieving agreed campaign KPIs such as qualified leads, conversions, revenue, CPL and ROAS.

Pay: ₹11,301.31 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist Gurugram
🏢 XYOROTECH
📍 Gurugram