Company: The Travel Konnection
Location: Naktala, Kolkata (Work from Office)
Position: Digital Marketing Executive
Experience: 2-3 Years
Employment Type: Full-Time
About The Travel Konnection
The Travel Konnection is a rapidly growing travel company specializing in customized domestic and international holiday packages. We are looking for a creative, data-driven, and result-oriented Digital Marketing Executive to strengthen our online presence and generate quality leads through innovative digital marketing strategies.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with the company's business objectives.
- Plan, manage, and optimize digital marketing campaigns across multiple channels including:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads
- Social Media Marketing
- Display Advertising
- Perform keyword research, competitor analysis, and market research to identify growth opportunities.
- Implement and manage On-Page SEO, Technical SEO,
and Off-Page SEO to improve website rankings and organic traffic.
- Manage and update the company website using WordPress, ensuring content is optimized for both users and search engines.
- Monitor, analyze, and report campaign performance using tools such as Google Analytics, Google Search Console, and other digital marketing platforms.
- Track KPIs, generate actionable insights, and recommend strategies for continuous improvement.
- Stay updated with the latest digital marketing trends, algorithm updates, and emerging technologies.
- Work closely with the sales and operations teams to support marketing initiatives and lead generation activities.
Requirements:
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- 2-3 years of proven experience in Digital Marketing.
- Solid knowledge of:
- On-Page SEO
- Technical SEO
- Off-Page SEO
- Google Ads (SEM)
- Social Media Marketing
- Ha
📌 Digital Marketing Executive (Kolkata)
🏢 The Travel Konnection - Your Holiday Your Way
📍 Kolkata
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