Digital Marketing Expert

Mumbai

Full time
Job Summary

Location: Mumbai

Employment Type: Full time

Experience: 45+ Years

Industry Preference: BFSI / Financial Services experience preferred

About the Role: We are looking for a Digital Marketing Expert who can manage the digital presence of senior management and drive ROI-focused lead generation campaigns for loan products across social media platforms. The ideal candidate should be hands-on with social media management, paid advertising, campaign optimization, CRM/LMS management, performance analysis, reporting and AI-powered marketing tools. Experience with BFSI, lending, banking, NBFC or fintech brands will be an added advantage.
Principal Responsibilities
Senior Management Social Media
Performance Marketing Lead Generation
CRM LMS Management
AI-Powered Digital Marketing
Campaign Planning Reporting
Manage and strengthen the social media presence of senior management across LinkedIn, Facebook, Instagram and X.
Develop content strategies aligned with leadership positioning,



personal branding and company objectives.
Create and coordinate thought-leadership content, industry updates, articles, videos and social media posts.
Use AI tools to improve content ideation, creation, repurposing and optimization.
Track engagement, reach, follower growth and overall performance.
Plan, execute and optimize ROI-driven lead generation campaigns for various loan products across Meta and other relevant digital platforms.
Manage campaigns for Home Loans, Personal Loans, Business Loans, LAP/Mortgage Loans and other financial products.
Develop campaign strategies covering audiences, budgets, creatives, messaging, lead forms and conversion optimization.
Monitor CPL, lead quality, conversion rate, CAC, ROI and overall campaign performance.
Identify opportunities to improve campaign efficiency and scale successful campaigns.
Work closely with sales/business teams to improve lead quality and conversion.

📌 Digital Marketing Expert Mumbai (India)
🏢 ANDROMEDA
📍 India