Location: Chennai, Tamil Nadu
Experience: 3-5 Years
Employment Type: Full-Time

Job Summary

Key Roles & Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with company business goals.
- Plan and manage digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
- Manage and optimise SEO, SEM, Social Media Marketing, Content Marketing, and Lead Generation campaigns.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Monitor campaign performance and analyse key metrics such as leads, conversions, ROI, CPC, CTR, and engagement.
- Generate high-quality leads for both products and services through effective digital marketing strategies.
- Coordinate with the Content, Graphic Design, Sales, and Development teams to execute marketing campaigns.
- Develop and manage social media content strategies to improve brand visibility and engagement.
- Analyse website traffic and user behaviour using tools such as Google Analytics and Search Console.




- Prepare regular performance reports and provide actionable insights to improve campaign results.
- Stay updated with the latest digital marketing trends, algorithm updates, and industry best practices.
- Manage multiple campaigns and projects simultaneously while meeting deadlines and business targets.
- Contribute creative ideas for brand promotion, customer acquisition, and business growth.

Required Skills:
- 3-5 years of hands-on experience in Digital Marketing.
- Previous experience working in Product-based and/or Service-based companies is highly preferred.
- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, Social Media Marketing, and Lead Generation.
- Experience with Google Analytics, Google Search Console, and other digital marketing tools.
- Strong analytical, communication, and problem-solving skills.
- Ability to analyse campaign data and make data-driven decisions.
- Positive understanding of di

📌 Digital Marketing Specialist (Chennai)
🏢 Amal soft Solutions
📍 Chennai