Key Responsibilities
- Plan and execute Meta (Facebook & Instagram) advertising campaigns.
- Set up campaign structures based on business objectives.
- Perform audience research and targeting.
- Monitor and optimize campaigns daily.
- Conduct A/B testing for creatives, copies, and audiences.
- Track KPIs including ROAS, CPA, CTR, CPM, CPC, and Conversion Rate.
- Scale winning campaigns while maintaining profitability.
- Prepare weekly and monthly performance reports.
- Coordinate with the creative team for high-performing ad creatives.
- Stay updated with Meta Ads policies, algorithm updates, and industry trends.
Requirements:
- 1-3 years of experience in Meta Ads.
- Solid understanding of Meta Ads Manager.
- Experience managing budgets from ₹10,000 to ₹10,00,000+ per month.
- Good analytical and problem-solving skills.
- Ability to interpret campaign data and make data-driven decisions.
- Experience with Pixel, Conversion API,
Events Manager, and custom conversions.
- Understanding of funnels, retargeting, lookalike audiences, and scaling strategies.
- Excellent communication and reporting skills.
Preferred Experience
- Experience with D2C and e-commerce brands.
- Knowledge of Shopify and WooCommerce.
- Basic understanding of Google Analytics (GA4).
- Experience running Lead Generation and Sales campaigns.
What We Offer
- Opportunity to work with multiple growing brands.
- Performance-driven work environment.
- Creative freedom and ownership.
- Long-term growth opportunities.
- Remote/Flexible work environment (if applicable)