About the Role

We are inviting a Product Marketing Manager to lead the positioning, messaging, and go-to-market of Plant-for-the-Planet’s Forest Cloud tools. This role is ideal for someone who can take impactful restoration technology and make it feel simple, urgent, and worth adopting, for the people who plant, monitor, and fund forests around the world.

You will own how our products are understood in the market. You will connect what the tools do to what users actually need, craft the story that makes them land, and drive adoption across restoration practitioners, researchers, funders, and local communities.

Forest Cloud includes tools like TreeMapper, FireAlert, Tracer, Donation platform, and upcoming tools like Fundraiser, all designed to make ecosystem restoration more transparent, productive, and scalable.

Responsibilities
- Develop clear positioning and messaging for each Forest Cloud tool and the suite as a whole.
- Plan and run product launches, from feature releases to new-tool rollouts, including launches on platforms like Product Hunt, app stores,



and relevant developer or climate-tech communities.
- Assist in paid campaigns across search, social, and display to hit adoption and growth targets.
- Generate product related content for social media presence and build the brand voice across channels.
- Shape and protect the ForestCloud brand, keeping look, tone, and message consistent everywhere.
- Understand the market, users, and competing tools, and turn that into a sharp go-to-market strategy.
- Create content that drives adoption: landing pages, demos, case studies, guides, and campaign material.
- Grow product usage and engagement across practitioners, researchers, funders, and communities.
- Collaborate closely with product, engineering, design, and conservation experts to keep messaging accurate and compelling.
- Track how campaigns, launches, and messaging perform, and improve them continuously.

Requirements:
- Relevant Bachelor’s degree + exper

📌 Product Marketing Manager at Plant-for-the-planet Foundation (India)
🏢 Plant-for-the-Planet Foundation
📍 India