Job Summary

The Cluster Lead acts as the field-level business owner for a defined micro-market. The role is responsible for i) achieving customer acquisition and recent business revenue (MRC) targets ii) building and managing a Direct Sales Team (DST) and affiliate partner ecosystem iii) executing hyperlocal coverage leveraging field force and cluster marketing interventions iv) ensuring flawless execution of last-mile sales strategy to deliver New Logos and MRC outcomes.
Responsibilities
Micro-Market Coverage Execution: i) Identify connected buildings and create a weekly/monthly plan to cover the connected buildings ii) Execute coverage plans to reach SMB prospects iii) Drive visibility and presence in the locality (door-to-door, in-building visits)
Recruit, Train Manage Direct Sales Team (DST). Recruit DSTs aligned to cluster needs. Conduct daily huddles, weekly funnel reviews, and on-field coaching. Ensure lead allocation, field hygiene, and performance tracking
Affiliate Partner Engagement: Onboard affiliate partners through PDMs,



drive pulsing of affiliate partners through PDM
Drive Lead Conversion Order Booking: Follow up on leads from marketing and cold visits. Conduct on-ground customer meetings and solution walkthroughs wherever necessary. Ensure seamless handoff to Order Booking and Network teams for delivery
Data Hygiene Performance Reporting: Maintain updated lead sheets, funnel dashboards, and feedback MIS. Share daily/weekly reporting. Highlight market blockers and customer feedback
DST productivity: Database collected, Leads visited, appointments fixed, closures as well as adherence to plan
Drive Affiliate Partner pulsing and contribution to funnel
Current Logo Acquisition (Monthly Targets)
MRC (Monthly Revenue Commitment)
Requirements
Solid field sales and relationship-building skills
Experience in handling tech tools/ Sales force
Ability to train and coach junior field staff
Comfort with data reporting dashboards
Lead funnel a

📌 Cluster Lead Pune
🏢 Tata Tele Business Services (TTBS)
📍 Pune