Job Description

Job Overview:
Axis Max Life Insurance is seeking a strategic and dynamicProduct Managerto join our growing E-commerce Product Team. This role will be responsible for driving the development and management of innovative digital products and ensuring successful product releases on our e-commerce platforms. As a Product Manager, you will play a key role in shaping the digital experience, optimizing product features, and leading product releases while working cross-functionally with technology, design, marketing, and operations teams.

Key Responsibilities:
- Product Development Strategy:
- Lead the development and enhancement of Axis Max Life Insurance’s digital products across e-commerce platforms, including websites and mobile apps.
- Define and execute the product roadmap in alignment with business goals, customer needs, and market trends.
- Collaborate with stakeholders to prioritize features and ensure that digital products meet customer expectations and deliver business value.
- Call Centre Management:
- Lead, monitor,



and optimize the day-to-day operations of the digital insurance call centre
- Establish transparent KPIs for lead handling, follow-ups, FTR (First Time Resolution), and TAT (Turn Around Time).
- Liaise with BPO/tele-calling vendors, ensuring SLA adherence and consistent delivery quality.
- Analyze lead flow patterns (warm, hot, cold) and create tailored contact strategies.
- Collaborate with Business teams to improve funnel quality and call scripting.
- Drive initiatives to improve conversion ratios, lead scoring models, and retargeting efforts.
- Design and drive integration of AI-powered chatbots to support pre-qualification, query resolution, and follow-ups.
- Identify touchpoints for seamless bot-to-agent handoffs and personalization triggers.
- Partner with product/tech teams to improve system integrations, including CRM, dialers, and campaign management tools.
- Conduct RCA on leakage points and implement improvement loops using da

📌 Product Manager (India)
🏢 AxisMaxlife
📍 India