Digital Marketing Executive

Experience: 5+ Years

Location: Chennai

Company: South India Shelters Pvt. Ltd. (S.I.S.)

Role Summary

Key Responsibilities
- Plan, execute, and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant paid media platforms.
- Manage Lead Generation, Conversion, Traffic, Awareness, and Remarketing campaigns.
- Scale campaigns through audience targeting, creative testing, budget optimization, and bidding strategies.
- Monitor and optimize KPIs including CPL, CPQL, CTR, CPC, CPM, CPA, ROAS, and Conversion

Rate.
- Collaborate with creative, web, CRM, and sales teams to improve campaign performance and lead quality.
- Prepare weekly and monthly performance reports with actionable insights.

Required Skills & Expertise
- Meta Ads Manager (Facebook & Instagram)
- Meta Pixel, Conversions API (CAPI) & Events Manager
- Lead Generation, Advantage+, Remarketing & Audience Targeting
- Campaign Scaling, Budget Optimization & A/B Testing
- Conversion Tracking & Performance Analysis (CPL, CPA, ROAS)
- Google Ads, GA4 & Google Tag Manager (GTM)




- CRM Integration & Landing Page Optimization (CRO)
- AI-powered Marketing & Automation Tools

Preferred
- 5 + years Experience in Real Estate Performance Marketing will be an added advantage.

Qualifications:
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Meta Blueprint and Google Ads Certifications are an added advantage.

What We Offer
- An attractive salary Package.
- Opportunities for career growth and professional development.
- A supportive and team-oriented team environment.

Benefits:
- Provident Fund

Ability to commute/relocate:
- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

Language:
- Tamil / English (required)

Work Location: Guindy Chennai ,

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:
- Flexible schedule
- Health insurance
- Internet reimbursement
- Provident Fund

Work Location:

📌 Digital Marketing Specialist (Guindy)
🏢 South India Shelters Private
📍 Guindy