Role: Lead - Product Marketing

Location: Gurgaon - India

Full/ Part time: Full Time

About Carrier

1. Product Portfolio Strategy & Lifecycle Management:
- Develop and execute category growth strategies for RLC and VRF businesses.
- Own product portfolio planning across launches, upgrades, rationalisation, and end-of-life decisions.
- Identify whitespace opportunities through market, customer, and competitive analysis.
- Partner with global and regional product teams to influence future product roadmaps based on India market needs.
- Drive localisation requirements and business case development for new introductions.

2. Go-to-Market (GTM) Excellence:
- Lead end-to-end GTM planning for all new product introductions.
- Define positioning, value propositions, messaging frameworks, and launch strategies.
- Develop launch readiness processes across sales, channel, supply chain, training, and communications.
- Ensure successful commercialisation and rapid market adoption of new offerings.

3. Market & Competitive Intelligence:




- Establish a structured competitive intelligence programme
- Track competitor pricing, product specifications, channel strategies, promotions, and market share movements.
- Convert market insights into actionable recommendations for leadership.

4. Pricing & Profitability Management:
- Develop portfolio pricing architecture and premiumisation strategies.
- Monitor pricing competitiveness while protecting margin objectives.
- Partner with Finance and Sales teams to analyse profitability by category, channel, and SKU.
- Recommend interventions to improve mix, margins, and portfolio efficiency.

5. Sales Enablement & Channel Support:
- Create compelling sales tools, product collateral & comparison sheets.
- Partner with sales leadership to improve product penetration and win rates.
- Support key customer presentations and strategic project pursuits.

6. Customer & Market Insights:
- Lead Voice of Customer (VOC) initiatives.
- Develop deep understan

📌 Lead - Product Marketing , Rlc/ Vrf (Gurugram)
🏢 Carrier
📍 Gurugram