YouTube & Instagram Script Writer / Content Strategist

Job Type: Full time, In-House

Location: Recent Delhi

Work Mode: Work From Office

Experience: Minimum 2–4 Years Preferred

About the Role

We are looking for a highly creative and experienced YouTube & Instagram Script Writer / Content Strategist who understands how to turn real-life footage, vlogs, ideas and stories into highly engaging digital content.

The candidate will work closely with a young fashion creator and her content/video editing team to develop compelling content for YouTube Vlogs, Instagram Reels, YouTube Shorts and occasional podcast/interview content.

This is not a traditional blog/content-writing position. We need someone who understands video storytelling, audience psychology, hooks, retention, trends and social-media content strategy.

Key Responsibilities
Develop creative concepts and storylines for YouTube vlogs.
Write structured, engaging scripts for YouTube long-form videos.
Convert vlog footage and long-form ideas into high-retention Instagram Reels & YouTube Shorts.




Write powerful first 2–3 second hooks that capture attention immediately.
Build storytelling structures that improve watch time, retention, shares and engagement.
Identify engaging moments from everyday activities and turn them into strong content ideas.
Write natural scripts suitable for a young fashion creator/personal brand.
Research current trends, viral formats, competitor content and audience interests.
Develop Reel concepts, hooks, storytelling angles, captions and CTAs.
Create content ideas around fashion, designing, behind-the-scenes, lifestyle, challenges, personal journey, brand building and vlogs.
Write scripts for podcasts, interviews and conversational videos when required.
Work closely with the creator, videographer and video editors to ensure the final edit follows the intended story.
Review content performance and suggest improvements based on views, retention, watch time and

📌 Youtube & Instagram Script Writer / Content Strategist Rajouri Garden (India)
🏢 Asora Fashion
📍 India