Digital Marketing & Outreach Specialist
Company: RIITEK
Location: Pune, Maharashtra
Employment Type: Full time
Department: Marketing & Business Growth
About RIITEK
RIITEK is a product-focused technology company specializing in portable display solutions and laptop screen extenders designed to improve productivity, multitasking, and mobility for up-to-date professionals.
We are looking for a Digital Marketing & Outreach Specialist who can take ownership of digital growth, brand visibility, lead generation, influencer outreach, and partnership development.
Key ResponsibilitiesDigital Marketing
Plan and execute digital marketing campaigns across social media, search, marketplaces, and other relevant channels.
Develop strategies to increase brand awareness, website traffic, engagement, and conversions.
Manage and optimize social media presence across platforms such as Instagram, LinkedIn, YouTube, and Facebook.
Coordinate with content and design teams to create high-performing marketing assets.
Monitor campaign performance and prepare regular performance reports.
Conduct competitor, market, keyword, and audience research.
Identify recent digital marketing opportunities and emerging trends.
Outreach & Lead Generation
Identify and build relationships with influencers, creators, affiliates, communities, businesses, and potential brand partners.
Conduct structured email, LinkedIn, and social media outreach.
Develop outreach campaigns for influencers, technology creators, corporate buyers, resellers, and potential partners.
Maintain and manage outreach databases and track communication, responses, follow-ups, and conversions.
Generate qualified leads through outbound and digital channels.
Follow up consistently and convert relevant prospects into business opportunities.
Influencer & Creator Marketing
Research and shortlist relevant creators based on audience, engagement, content quality, and relevance.
Negotiate collaborations and coordinate pro
📌 Digital Marketing And Outreach Specialist Pune
🏢 RIITEK
📍 Pune