About the Role

We’re looking for an experienced Content Creator to build and grow the personal brand of our Director — a study abroad counselor helping students across Kerala and the GCC reach universities in Australia, the UK, Current Zealand, Ireland, and Germany.

This is not a “post daily and hope” role. We want someone who can study what’s working, plan content with intent, and actually move the numbers — reach, followers, engagement, and enquiries.

If you know how to grow a personal brand from the ground up and can back it with results, we want to talk to you.

What You’ll Do
Plan and run the content strategy for our Director’s Instagram and YouTube presence
Shoot video content — reels, shorts, talking-head videos, and studio content
Edit content that holds attention and drives follows and enquiries
Research competitors and study what’s working in the study abroad and education space
Build and manage a content calendar so posting stays consistent
Analyse performance data (reach, watch time, engagement, follower growth)



and adjust strategy based on what the numbers say
Identify content topics students and parents are actively searching for
Write hooks, captions, and titles that get clicks
Report on growth and what’s driving it

What We’re Looking For
Proven experience growing social media accounts — please share numbers or accounts you’ve worked on
Hands-on skills in shooting and editing video content
Robust understanding of Instagram Reels and YouTube — what performs and why
Ability to read analytics and turn insights into a content plan
Creative thinking with a robust sense of hooks, storytelling, and pacing
Comfortable directing someone on camera and getting the best out of a shoot
Bilingual — Malayalam and English (our audience is Malayali, in Kerala and the Gulf)
Self-driven; able to own the content function rather than wait for instructions

Bonus
Experience with personal brand or creator-led accounts
Familiarity with t

📌 Social Media Content Creator Kakkanad
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