About the role

We're an ed-tech platform building courses, Recorded classes and a mobile learning app. We're looking for a hands-on digital marketer who has personally run and scaled paid campaigns — not just managed an agency. You'll own paid acquisition end to end:budget, creative direction, targeting, measurement and CAC.

What you'll do
- Own and scale paid campaigns across Google Ads (Search, Display, YouTube, Performance Max, App Campaigns), Meta (Facebook/Instagram), LinkedIn, and programmatic/native networks
- Plan and manage monthly ad budgets with clear CAC, ROAS and enrollment targets
- Build full-funnel journeys:lead ads → landing page → nurture → paid conversion:
- Run structured A/B tests on creatives, hooks, audiences and landing pages
- Set up and own tracking:GA4, Google Tag Manager, Meta Pixel/CAPI, Firebase, UTM discipline, and attribution reporting
- Drive app installs and in-app purchases through app install and re-engagement campaigns
- Work with design and content teams to brief high-performing ad creatives and short-form video
- Report weekly on spend,



funnel metrics and pipeline to leadership

What we're looking for
- 5+ years of hands-on digital marketing experience, with the majority in performance marketing
- Excellent, demonstrable expertise across all major ad types — search, display, video, social, shopping/catalog, app install, remarketing/retargeting and lead-gen ads:
- Proven record of scaling spend while keeping CACin control (please share numbers: monthly budget handled, ROAS, CAC)
- Solid analytics ability — comfortable in GA4, Google Ads Editor, Meta Ads Manager, Looker Studio and Excel/Sheets:
- Sharp creative and copy judgement; can write and brief ad copy that converts
- Experience with landing page optimisation and CRO:
- Ed-tech, D2C or app-based consumer marketing experience is a strong plus

Nice to have
- Marketing automation (HubSpot, CleverTap, MoEngage, WebEngage)
- Influencer and affiliate marketing
- Basic HTML/CS

📌 Sr. Digital Marketing Specialist (Dahisar East)
🏢 BOOKVY SMART LEARNING TECH
📍 Dahisar East