Reports To: Director / Founder

Job Purpose

We are seeking an execution-focused, data-driven Digital Marketing & Growth Manager to take end-to-end ownership of our Shopify D2C store performance and digital customer acquisition. In this role, you will lead a small, agile in-house team to scale revenue while optimizing efficiency. You are a "T-shaped" marketer—deeply tactical in paid performance channels (Google Ads, Meta) and organic traffic (SEO), while holding solid strategic capabilities in Conversion Rate Optimization (CRO) and customer retention.

Key Responsibilities1. Performance Marketing & Customer Acquisition
- Google Ads Strategy & Execution: Build, monitor, and optimize Search, Performance Max (PMax), and Shopping campaigns. Take complete accountability for ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).
- Google Merchant Center (GMC) Management: Own the product feed health. Troubleshoot policy violations, optimize product titles/attributes for search relevance, and ensure seamless sync with Shopify.
- Meta Ads Over-sight:



Work with the internal creative team to script, deploy, and test high-converting ad hooks and creatives on Facebook & Instagram.

2. Shopify Store Ownership & Conversion Rate Optimization (CRO)
- Store Management: Manage the frontend Shopify experience, including seamless catalog collection updates, pricing changes, and inventory tracking coordination.
- Funnel Optimization: Analyze the drop-off metrics from "Add to Cart" to "Checkout." Identify friction points and run A/B tests on landing pages to steadily improve the store’s baseline conversion rate.
- App Ecosystem: Evaluate and implement Shopify plug-ins (e.g., reviews, subscription apps, upsells, and whatsapp/SMS automation) to boost Average Order Value (AOV).

3. Organic Growth & Search Engine Optimization (SEO)
- Technical & On-Page SEO: Ensure clean URL structures, high mobile responsiveness, page speed optimization, and correct schema implementations on Shopify

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