Primary Job Responsibilities:
- Work with marketing managers from inception of marketing campaigns in a consultative manner to lead and guide marketing managers in the roll out of the marketing campaign(s).
- Partnering with Marketing Manager, the Digital Marketing Program Manager is responsible for the end to end management of marketing program across all channels and touch points.
- Maintain and open channel of communication with Marketing managers throughout the life of the program to define and document campaign requirements within the internal marketing resource management (MRM) solution
- Gather the campaign requirements and work with cross functional team and involve domain experts where required while project managing all aspects of the campaign milestones and deliverables.
- Help Marketing Managers define the general vision of the program, and ensure that all teams involved understand their deliverables and due dates.
- Develop a master project plan to coordinate all of the activities of the teams.




- Create segmentation plans that support marketing campaigns and for the Marketing Operations team to execute and automate those segmentation plans
- Manage the Creative Development process (where required) to ensure that the creative teams understand the direction of Marketing, that communications between the teams are conveyed in a timely fashion and that Legal, Brand and other pertinent teams have input
- When relevant, ensure that cross functional teams/domain experts are involved in setting up relevant metrics and ensure that results of the campaign are reported in a consistent manner.
- Keep abreast of ad-technology, marketing technology and developments.- Understanding of social media marketing a plus.

General Position Requirements / Scope
- At least 7-10 years’ experience in marketing of which 4 years should be in project management across cross-functional teams for multi-channel digital campaigns:
- Experience in direct marketing or database marketing a

📌 Associate Program Manager (Mumbai)
🏢 eClerx
📍 Mumbai